Huge love makes a good story (think Romeo and Juliet, Odysseus and Penelope, Lady and the March), and fine jewelry frequently plays a role in making romantic relationships even sweeter. What romantic history doesn't involve some sort of jewelry gift? From the Hollywood elite to the neighbor next door, love drives sales of many a diamond ear-drop, pair of earrings, strand of pearls, and every diamond engagement ring sold.
Jewelers know a lot about tenderness-it brings customers through their doors every day. Without love as the main motivator behind sales, most might not ever occur.
To that end, JCK celebrates that powerful feeling and driving force in our business: love and romance. They are responsible for the sale of wedding bands, birthday bracelets, anniversary pendants and three-stone rings, walking papers presents, "just because" gifts, and "get out of the doghouse" offerings, all of which give jewelers a livelihood and the lie of the world a shot at happily ever after. Here's to the jewelers who drive home the romance message and spread that "loving sense of touch" year round.
Source: Jewelers Circular Keystone Online
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